此APP实施相关信息:
模块:CEI
GUI事务码:
功能描述:Customer Journey Insight
OData服务:CUAN_ODATA_CJI_SRV
UI5激活SAP应用:/sap/bc/ui5_ui5/sap/CUAN_CUSTOMER_J
权限角色::
此APP对SAP支持如下:
模块:Marketing Expert;
版本:SAP S/4HANA Cloud
Required Back-End Product:Marketing
APP类型:Transactional(SAP Fiori (SAPUI5))
数据库支持类型:HANA DB exclusive
此APP对BSP支持如下:
BSP名称:CUAN_CUSTOMER_J
BSP包:UI_CEC_CUAN_CUST_JOURNEY_INS
BSP组件及版本:SAPSCORE 106
BSP运用地址:/sap/bc/ui5_ui5/sap/CUAN_CUSTOMER_J
APP使用行业:
Cross Industry
摘要:With this feature marketing experts can gain insights into what and how channels impact and lead to a purchase. This insight can help them plan the most effective marketing activities.Marketing experts can do the following:Immediately understand journey patterns on a highly intuitive UIAnalyze unknown co-relation between channels and its impact on customers behaviorTarget right marketing activities, for the right segment through the right channel at the right timeAs a result improve marketing spend effectiveness and increase marketing return on investmentThe feature is available as an SAP Fiori app that can be launched from the SAP Fiori launchpad or the SAP hybris Marketing homescreen
