此APP实施相关信息:
模块:CEI
GUI事务码:
功能描述:Behavior Insight
OData服务:CUAN_HEATMAP_SRV
UI5激活SAP应用:/sap/bc/ui5_ui5/sap/cuan_relana_ic
权限角色::
此APP对SAP支持如下:
模块:Marketing Expert;
版本:SAP S/4HANA Cloud
Required Back-End Product:Marketing
APP类型:Transactional(SAP Fiori (SAPUI5))
数据库支持类型:HANA DB exclusive
此APP对BSP支持如下:
BSP名称:CUAN_RELANA_IC
BSP包:UI_CEC_CUAN_RELANA_IC
BSP组件及版本:SAPSCORE 106
BSP运用地址:/sap/bc/ui5_ui5/sap/cuan_relana_ic
APP使用行业:
Cross Industry,Utilities
摘要:Behavior Insight to analyze two interaction KPIs to gain insights on your customer”s behaviorYou can analyze your customers” behavior (B2B) by mapping two selected Key Performance Indicators (KPIs) against each other. The KPIs are all based on customer interactions, such as No. of Web Visits and Days since Last Interaction.By analyzing the two types of transactional data for a large amount of customers, you can identify behavior patterns, detect outliers and identify dependencies in customer activities. With these insights, you can then create specific target groups for tailored follow-up activities.You can:Set filtersSelect key figuresAnalyze the chartCreate target groupsYou see:First you see blurred rectangles, then the chart becomes clear. This represents the process of loading data.The rectangles have different colors.The colors represent the number of customers in this chart section. The color scale on the right indicates the range of customers from low to high. If you want to see the exact number of customers, select a rectangle or a set of rectangles.This Product Feature is also valid for SAP Hybris Marketing (On Premise)